Impact & Communications Manager | Baltics

  • Riga
  • Permanent
  • Tue Nov 11 14:34:50 2025
  • 166

Your key focus areas:

Driving Impact & Purpose

  • Define and deliver the Impact strategy across Baltics, creating real value for people, planet and business while protecting McDonald’s license to operate.
  • Shape the communications, ESG and sustainability roadmap in line with global and local priorities.
  • Partner with Premier Capital and BU Impact teams to ensure alignment and best practice sharing.
  • Manage communications and stakeholder engagement through PR, media, advocacy and internal storytelling to strengthen trust and reputation.
  • Support marketing and brand initiatives with clear and authentic communication.
  • Oversee ESG reporting and annual Impact planning with focus on transparency and measurable progress.
  • Control the Communications and Impact budget, ensuring efficiency and value.

Collaboration & Culture

  • Encourage cooperation across functions to embed sustainability and purpose in daily work.
  • Promote openness, accountability and shared ownership of Impact goals among teams.

Reputation & Risk

  • Monitor media and public sentiment, providing timely insights and guidance to leadership.
  • Advise on reputational, regulatory and environmental matters using proactive communication.
  • Coordinate crisis and issue management to maintain trust and business resilience.
  • Engage key stakeholders and advocates to support business growth and expansion.

Communications & Advocacy

  • Develop and implement an integrated communications strategy that amplifies McDonald’s purpose and positive impact.
  • Equip leaders with strong messaging and storytelling for internal and external audiences.
  • Build relationships with media, agencies, NGOs and community partners.
  • Organize inspiring events that engage people and highlight McDonald’s role in society.
  • Measure and report communication outcomes to demonstrate progress.

Sustainability & Social Good

  • Promote McDonald’s sustainability and social responsibility agenda including RMHC.
  • Advance initiatives that reduce environmental footprint and strengthen local communities.
  • Communicate achievements with authenticity and pride, sharing real stories of positive change.

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